Carretão
Steakhouse
Carretão is a traditional steakhouse chain in Rio de Janeiro, Brazil. They offer a large selection of special meats, sides and salads to a diverse range of customers. Friends, families and business associates choose Carretão everyday not just for its food, but also for its nice atmosphere and customer service. In 2005 they needed differentiate their image from other restaurants and put Imaginatto in charge of a complete change in their website. Warm and friendly, it now communicates that Carretão is such an enjoyable place to have a tasty and assorted meal. Their website also has information about beef cuts, chef's suggestions and neighborhoods where they have restaurants, which places them closer to their clients.
Instituto Viventia
Business communication
Since 2005 Instituto Viventia offers a wide range of high quality business training programs. They are known for improving the businessmen's talents and technical skills regarding to communication and managing strategy. Using an exclusive and interactive methodology, they provoke creative, out of the box thinking. Imaginatto was responsible for their branding since beginning, including creating their logo and website. Far-out, dynamic and vibrant, Instituto Viventia's image represents their approach as well as their branding promise.
Newton Campos
International Marketing networking
In 2002, before Facebook, friendster and other on line social networks were spread, Newton Campos needed an online tool to keep in touch with his personal and professional contacts around the world. At that time, he had studied, worked or at least stayed in more than 25 countries in the Americas, Europe, Asia, Africa and Oceania. As an international marketing professional, Newton was always traveling and planning trips ahead. He needed a place to update information about his journeys and hired me to create and build a website. NewtonCampos.com (now a blog) was actually two different websites that shared some data. The professional, blue, had his professional profile, published articles, resume and pictures of him and partners around the world. The personal site, orange, had information about hikes, pictures of friends organized by social groups and also his pictures around the world. The website was inspired in airports, since it is a place that physically and conceptually links everything. The design communicates transparency and perspective, positive concepts related to his activity.
