PALM SPRINGS' WARMTH

Tattoo Envy is an original man underwear brand with online store. They design and create their own collections inspired by Palm Springs' deserts and urban style. I was hired to create their website integrated into an e-commerce platform and to their Facebook page. Groovy yet very simple, the website scrolls horizontally and presents their unconventional collections, aimed to all kinds of man.

DARE TO BE INVITED

Global is a major Canadian manufacturer of office furnishings throughout the world. Their annual A+D (Architects & Designers) party is considered to be one of the best events of the industry. In 2014 it was placed at the Gardiner Museum and celebrated Halloween, inspired by the voodoo and day-of-the-dead aesthetics. The series of email invitations caused a great impression and the maximum number of guests with RSVP was quickly reached.

 

Click here to see the print design of this project.

 

 

Catrina original drawing with Amy Zhang

YOUR OWN KIND OF BEAUTIFUL

Placed at the heart of Palm Springs, Studio B Hair Designs provides the excellence in beauty experience, with creative, personalized designs and top beauty-industry products. Besides their whole Brand Identity, I was in charge of bringing Studio B to life on the Internet. Their website is a stylish source of information and inspiration for the studio's clients. It features profiles, portfolios and schedules of their designers, as well as prices and an interactive map. Their brand promise of being the place "where you can be your own kind of beautiful" is therefore extended to their website. Clients start browsing their favourite styles, choosing lines of products and setting appointments conveniently before they go to the salon.

FOR KINGS AND QUEENS, WITH LOVE

Global is a major Canadian manufacturer of office furnishings throughout the world. After a major renovation of its Montreal Showroom, a big opening party was prepared for the local A+D (Architects and Designers) community. Scheduled for February 12th, the party was themed with Valentine's Day motifs. Avoiding the most common clich├ęs of the holiday, the e-mail invitation used playing cards elements to create a bold graphic style that clearly referred to the Valentine's spirit. It also flattered the guests by calling them "kings" and "queens", and prepared them to be welcomed by the (performers) King and Queen of Hearts at the entrance of the party.

INFORMATION AND COMFORT

The Breast Restoration Program at University Health Network is a center of excellence that provides comprehensive treatment to post-mastectomy patients from all over Canada. In charge of a major rebranding, I brought a clean, serious, feminine, and optimistic style to their corporate image. The design of the website was focused on simplicity and functionality, while aligning with their new branding standards. One import issue was to balance a rational-scientific look to a feminine approach. While communicating reliability, the post-mastectomy women also need comfort and a boost to their self-esteem.

OUT OF THE BOX BUSINESS TRAINING

Instituto Viventia offers a wide range of high quality business training programs. They are known for improving the businessmen's talents and technical skills regarding to communication and managing strategy. Using an exclusive and interactive methodology, they provoke creative, out of the box thinking. Imaginatto was responsible for their branding since the beginning, including creating their logo and website. Far-out, dynamic and vibrant, Instituto Viventia's image represents their approach as well as their branding promise.