SHOWROOM WOW-WALL

Global is a major Canadian manufacturer of office furnishings throughout the world. After a major renovation of its Montreal Showroom, I created a large poster to decorate the wall facing the main entrance. Colored with the same scheme seen on the products displayed, the graphic highlights the wide range of office seatings offered by Global.

Photography of showroom by Savitri Bastiani

DARE TO BE THERE

Global is a major Canadian manufacturer of office furnishings throughout the world. Their annual A+D (Architects & Designers) party is considered to be one of the best events of the industry. In 2014 it was placed at the Gardiner Museum and celebrated Halloween, focused on voodoo and day-of-the-dead aesthetics. See some of the email invitations here.

Catrina drawing with Amy Zhang. Event Photo by Joseph Michael Howarth

ALOHA FEELINGS

As address books become more digital, one might wonder if business cards still play an important role in networking. However, while the functional aspect is less obvious, that little piece of paper carries a strong branding statement about a business; it delivers a promise, a feeling of how will you be treated. Denis I. Lopes' Travel Agent business card is a great example of that concept by highlighting the magical atmosphere of holiday times.

Photo by José Inácio Parente

"HISTORY, IMAGES, LANGUAGES"

MultiRio is a Rio de Janeiro government company that creates multimedia products for the Public Education System. Their goal is to improve the quality of education by taking advantage of new media, tailoring their content to a young, contemporary style of language. This poster was delivered to all municipal teachers and schools in Rio de Janeiro State, Brazil. It uses a dramatic graphic style to talk about the ethnic and cultural importance of the native people of Brazil.

WELL-ORIENTED ADVENTURE

Brazil Ecotravel is a tour operator that offers special interest travel for independent and group travelers. They are committed to promoting environmentally responsible travel and helping conservation efforts in Brazil. Imaginatto was in charge of a complete change in their image. Alongside with their new logo, their collateral promises integration with nature, freedom, and exploration. Click here to see the brand identity project.

"BRAZILIAN COMICS ARE NO LONGER FICTION"

O Globo is one of the most important newspapers in Brazil. It is part of a huge communications conglomerate, which includes open and cable TV channels, Internet services, radios and publishing houses spread all over Brazil. This page, published on January 8th, 2002 in the teen magazine, was about the growing of the comics market in Brazil.

"GAUDÍ, THE MASTER OF HIS MOVES"

O Globo is one of the most important newspapers in Brazil. It is part of a huge communications conglomerate, which includes open and cable TV channels, Internet services, radios and publishing houses spread all over Brazil. This page was published on March 14th, 2002, in the travel magazine. It presents an article on and Gaudí's legacy in Barcelona.