branding and graphic designer
PONTE AO FUTURO
Consulting, Training, Coaching.
Ponte ao Futuro (Bridge to the Future) is committed to make professionals and companies establish its own challenging goals at first, and then help them to reach outstanding results in mid and long-term. Positioning itself between its clients and their projected future, Ponte ao Futuro helps them to initiate a dynamic process of growing and self-knowledge. In charge of their naming and branding, I focused their identity on the concept of transformation. Balanced and expansive, the logo presents plainly and distinguishably the values of Ponte ao Futuro.
UHN
Breast Restoration Program
The Breast Restoration Program at University Health Network is a center of excellence that provides comprehensive treatment to post-mastectomy patients from all over Canada. In 2010 they decided to update their brand image and I was honored with this opportunity. The new logo was inspired by the concept of transformation (restoration) and harmony (symmetry). The logo subtly refers to the idea of longevity (the infinity symbol) and to the shape of breasts, while immediately refers to the pink ribbons used worldwide in breast cancer awareness campaigns.
GAEA
Institute for Global Applied Environmental Analysis
GAEA is an environmental research institution based in Rio de Janeiro. Founded in 2009, they have published scientific articles and reports that have contributed to global scientific and policy discussions involving Climate Change, Deforestation, Biodiversity Conservation and Food Security. GAEA's brand essence stands for promoting global integration between natural and social systems. With an exclusive typeface and a harmonious circular blend of humans and birds, GAEA's logo represents their brand vision and the sustainability approach itself.
Entre Nós
Animation short movie
Entre Nós (Between us/knots) is an animation short movie about a 14-year-old girl, who is led to a camping and climbing trip by her father, an experienced and rustic mountaineer. Directed by Erick Grigorovski, the film is centered on the relationship between them, which improves as they face challenges (watch the trailer). The Entre Nós logo (as well as the English version Between Us) has a unique typeface that reflects the rough environment they are immersed, the rock climbing atmosphere and the strong knot between them.
Ideias e Caminhos
Government improvement program to literacy teachers
Ideas e Caminhos is a Rio de Janeiro Government program that aims to improve the pedagogical practice. Led by MULTIRIO, it includes interactive classes through videos, web content and print material. Their brand core was defined as "growing", which refers to the improvement of teachers' capacity to teach, as well to the literacy process itself. Young, contemporary and dynamic, the logo represents the teacher's power of transformation and the flourishing of knowledge.
GARAGE CAFÉ
Antique car thematic coffee shop
In 2008 Garage café opened its first shop in Rio de Janeiro with the promise to offer tasty coffees and cookies in a cool environment. The decoration, based on antique cars, is everywhere, ranging from thousands of car miniatures to real motorcycles hanging from the roof. Their appealing brand identity was inspired by nostalgic chromed car emblems and 1950's fonts and colors. It energetically communicates the unique Garage café experience, in which the customers are immersed in nostalgic feelings.
CENTRONAVE
Brazil's Navigation Center
CENTRONAVE is a non-profit association founded in 1907 to represent shipping companies in Brazil. They act aiming the development of maritime sector and the Brazilian foreign trade. In 2008, they decided to reinforce their image as the reference on maritime transport of cargo in Brazil and put Imaginatto in charge of a rebranding. Inspired by a profile of a cargo ship, Centronave's new identity stands as a flag for union and progress of shipping companies. Strong, dynamic and expanding, this logo communicates and simbolizes the opening of new ways for the maritime transportation in Brazil.
AIOLI BISTRO
Bistro restaurant
Gardens was a modest neighborhood restaurant in São Paulo city. In 2007, after changing the restaurant's name to Aioli bistro and improving their service and menu, the new managers hired me to develop a new identity that could communicate those changes. We centered the bistro brand identity on the welcoming and friendly environment, created by their kind service as well as by the woody neighborhood. Their logo reflects, therefore, their simplicity and charming by its exclusive handmade typography and by its pleasing stylized tree/condiment symbol.
BRAZIL ECOTRAVEL
Ecotravel company
Brazil Ecotravel is a tour operator that offers special interest travel for independent and group travelers.They are committed to promoting environmentally responsible travel and helping conservation efforts in Brazil. In 2005, IMAGINATTO was in charge of a complete change in their image. The new Brazil Ecotravel logo is a nice conjunction of adventure and sophistication, which are the emotional benefits of the experience provided by them. Integration with nature, orientation, freedom and exploration are represented by its symbol.
