GAEA
Institute for Global Applied Environmental Analysis
GAEA is an environmental research institution based in Rio de Janeiro. Founded in 2009, they have published scientific articles and reports that have contributed to global scientific and policy discussions involving Climate Change, Deforestation, Biodiversity Conservation and Food Security. GAEA's brand essence stands for promoting global integration between natural and social systems. With an exclusive typeface and a harmonious circular blend of humans and birds, GAEA's logo represents their brand vision and the sustainability approach itself.
Entre Nós (2010)
Animation short movie
Entre Nós (Between us/knots) is an animation short movie about a 14-year-old girl, who is led to a camping and climbing trip by her father, an experienced and rustic mountaineer. Directed by Erick Grigorovski , the film is centered on the relationship between them, which improves as they face challenges (watch the trailer). The Entre Nós logo (as well as the English version Between Us) has a unique typeface that reflects the rough environment they are immersed, the rock climbing atmosphere and the strong knot between them.
Ideias e Caminhos
Government improvement program to literacy teachers
Ideas e Caminhos is a Rio de Janeiro Government program that aims to improve the pedagogical practice. Led in 2009 by MultiRio, it includes interactive classes through videos, web content and print material. Their brand core was defined as "growing", which refers to the improvement of teachers' capacity to teach, as well to the literacy process itself. Young, contemporary and dynamic, the logo represents the teacher's power of transformation and the flourishing of knowledge.
Isabella Sacramento
Business communication
Isabella Sacramento is well known in Brazil by her expertise in communication training for business executives. She offers a range of courses focused on effective results for the company as well as for personal growth. In 2009, she hired Imaginatto to launch her own brand. After discussing and defining her brand strategy, we created an energetic logo inspired by quotation marks. It expresses growth, communication and creativity, just the skills which their clients are looking for.
DoLocal
Search engine
Launched in 2009, DoLocal is a directory website focused on small companies and services inside each neighborhood in Brasil. Their goal is to promote a closer relationship between local customers and marketers, being like a local buddy who nicely gives you directions about the vicinity. That is the reason why we, at Imaginatto, chose personifying their visual identity using a friendly and helpful character. The eight arms of this unique octopus suggest its talent and ability to assist. His arrow arm works as a pointer, communicating the easy orientation they provide, which is also proposed by its simple and balanced typeface.
Garage Café
Antique car thematic coffee shop
In 2008 Garage café opened its first shop in Rio de Janeiro with the promise to offer tasty coffees and cookies in a cool environment. The decoration, based on antique cars, is everywhere, ranging from thousands of car miniatures to real motorcycles hanging from the roof. Their appealing brand identity was inspired by nostalgic chromed car emblems and 1950's fonts and colors. It energetically communicates the unique Garage café experience, in which the customers are immersed in nostalgic feelings.
Centronave
Brazil's Navigation Center
CentroNave is a non-profit association founded in 1907 to represent shipping companies in Brazil. Since then, they act in aiming the development of maritime sector and the Brazilian foreign trade. In 2008, they decided to reinforce their image as the reference on maritime transport of cargo in Brazil and put Imaginatto in charge of a rebranding. Inspired by a profile of a cargo ship, Centronave's new identity stands as a flag for union and progress of shipping companies. Strong, dynamic and expanding, this logo communicates and simbolizes the opening of new ways for the maritime transportation in Brazil.
Aioli bistro
Bistro restaurant
Gardens was a modest neighborhood restaurant in São Paulo city. In 2007, after changing the restaurant's name to Aioli bistro and improving their service and menu, the new managers hired me to develop a new identity that could communicate those changes. We centered the bistro brand identity on the welcoming and friendly environment, created by their kind service as well as by the woody neighborhood. Their logo reflects, therefore, their simplicity and charming by its exclusive handmade typography and by its pleasing stylized tree/condiment symbol.
Rio Mídia
International Reference on Media for Children and Adolescents
Rio Mídia is a division of MultiRio, a Rio de Janeiro Government educational company. The Rio Mídia's pioneer work consist of identifying, gathering, organizing and supporting research, products and professionals related to media, education and culture. In 2006, we redesigned their brand image, adjusting it to their brand core and to new medias technical demands. The symbol is a reference to the Sugar Loaf – the city main postcard – and its organic and expansive shape represents the educational concept, while the word mark gives the modern looking appropriated to their innovative spirit.
Brazil Ecotravel
Ecotravel company
Brazil Ecotravel is a tour operator that offers special interest travel for independent and group travelers.They are committed to promoting environmentally responsible travel and helping conservation efforts in Brazil. In 2005, Imaginatto was in charge of a complete change in their image. The new Brazil Ecotravel logo is a nice conjunction of adventure and sophistication, which are the emotional benefits of the experience provided by them. Integration with nature, orientation, freedom and exploration are represented by its symbol.
