branding and graphic designer
PONTE AO FUTURO
Consulting, Training, Coaching.
Ponte ao Futuro (Bridge to the Future) is committed to 1) helping professionals and companies establish challenging goals, then, 2) helping them attain outstanding results, both mid-term and long-term. Positioning itself as a partner with clients and their projected futures, Ponte ao Futuro helps them initiate a dynamic process of growth and awareness. In charge of their naming and branding, I focused their identity on the concept of transformation. Balanced and expansive, the logo presents plainly and distinguishably the values of Ponte ao Futuro.
UHN
Breast Restoration Program
The Breast Restoration Program at University Health Network s a centre of excellence that provides comprehensive treatment to post-mastectomy patients from all over Canada. In charge of a major rebranding, I brought a clean, serious, feminine, and optimistic style to their corporate image. The logo was inspired by the concept of transformation (restoration) and harmony (symmetry). It subtly refers to the idea of longevity (the infinity symbol) and to the shape of breasts, concurrently identifying with pink ribbons used worldwide in breast cancer awareness campaigns.
GAEA
Institute for Global Applied Environmental Analysis
GAEA is an environmental research institution based in Rio de Janeiro, Brazil. They publish scientific articles and reports that have contributed to global scientific and policy discussions involving Climate Change, Deforestation, Biodiversity Conservation, and Food Security. GAEA’s brand essentially stands for the promotion of global integration between natural and social systems. With an exclusive typeface and a harmonious circular blend of humans and birds, GAEA’s logo represents their brand vision and the whole sustainability concept.
Entre Nós
Animation short movie
ntre Nós (Between us/knots) is an animation short movie about a 14-year-old girl, on a camping and climbing trip with her father, an experienced and rustic mountaineer. Directed by Erick Grigorovski, the film is centred on the relationship between them, which improves as they face serious challenges (watch the trailer). The Entre Nós logo (as well as the English version, Between Us) has a unique typeface that reflects their immersion in the rough environment, the rock climbing atmosphere, and the strong tie (knot) between them.
Ideias e Caminhos
Government improvement program to literacy teachers
Ideas e Caminhos is a Rio de Janeiro Government program that aims to improve the pedagogical practice. Led by MULTIRIO, a State-owned TV producer, the project includes interactive classes through videos, web content, and print material. We defined Ideias e Caminho’s brand core as “growing”, which refers to the improvement of teachers’ capacity to teach, as well to the literacy process itself. Young, contemporary, and dynamic, their logo represents the teacher’s power of transformation and the flourishing of knowledge.
GARAGE CAFÉ
Antique car thematic coffee shop
Garage café opened its first shop in Rio de Janeiro, Brazil, with the promise to offer tasty coffees and cookies in a cool environment. The décor is based on antique cars and ranges from thousands of miniature cars to authentic motorcycles hanging from the roof. Their appealing brand identity was inspired by nostalgic chromed car emblems plus 1950’s fonts and colour schemes. It energetically communicates the unique Garage café experience by immersing customers in nostalgia.
CENTRONAVE
Brazil's Navigation Center
CENTRONAVE is a non-profit association founded in 1907 to represent shipping companies in Brazil. They act aiming the development of maritime sector and the Brazilian foreign trade. In 2008, they decided to reinforce their image as the reference on maritime transport of cargo in Brazil and put Imaginatto in charge of a rebranding. Inspired by a profile of a cargo ship, Centronave's new identity stands as a flag for union and progress of shipping companies. Strong, dynamic and expanding, this logo communicates and simbolizes the opening of new ways for the maritime transportation in Brazil.
AIOLI BISTRO
Bistro restaurant
Gardens was once a modest neighborhood restaurant in São Paulo, Brazil. New managers decided to change it’s name to Aioli Bistro and improve their service and menu. I was hired to direct their new branding approach, including the development of a new identity that would communicate those changes. The bistro brand identity centred on the welcoming and friendly environment, created by their amicable service and the woody neighborhood. Their logo was created to reflect their simplicity and charm by its unique typography and stylized tree/condiment symbol.
BRAZIL ECOTRAVEL
Ecotravel company
Brazil Ecotravel is a tour operator that offers special interest travel for independent and group travelers. They are committed to promoting environmentally responsible travel and helping conservation efforts in Brazil. In 2005, IMAGINATTO was in charge of a complete change in their image. The new Brazil Ecotravel logo is a nice combination of adventure and sophistication, the emotional benefits of the experience they provide. Their symbol represents integration with nature, orientation, freedom, and exploration.
